The main benefits of wool can be ordered as below: Natural elasticity :

Wool carpets keep its original appearance much more longer than the carpets made up of other materials. Wool ,by means of its volume and flexibility, withstands high pressure and consistent pedestrian traffic for long years. According to scientists, each string of wool and fiber is formed of three-dimensional spiral crimps that each acts as miniature spring. While bringing elasticity to each fiber, these springs help to recoil from the different levels of pressure caused by furnitures and/or footsteps. When the applied pressure lifted off wool returns to its original appearance. This natural structure of wool makes it outstand among its alternatives.

Natural stain-resistance :
Wool is resistant to stains due to its nature. Because each fiber is covered with a thin membrane which serving as a buffer prevents liquid to infiltrate to the surface of wool. This is the another reason why wool carpets keep their original appeareance for so many years.

Dirt and Dust Resistance :
If you examine woollen yarn under a microscope, you can easily see that surface comprises thin layers that overlap one another. These thin layers trap dirt and dust on fiber right near the surface of the carpet. Therefore dirt can be removed easily during the vacuum cleaning.

Non-Flammable Form :
Woollen yarn brings wool carpets in flame-resistance feature due to its form comprising high humidity and protein. Wool fiber is hard to ignite. Additionally it has a characteristic to extinguish itself right after the source of the flame wiped out.

Benefits For Health :
Wool carpet is neither toxic nor allergic. It also has a structure to disallow the bacterial organisms. As it decreases static electricity with its high humidity structure , it clears away the possible health risks. Wool carpet cleans the air of interior space withholding general polluntants such as formaldehyde, nitrogen dioxide and sulfur dioxide into the trap. Wool carpets cleans the air of interior space up to for 30 years. Another advantage of naturally spiral crimped structure of wool is that it comprises the air nozzles that helps to regulate room heat. Thus, it contributes to energy saving. Its high humidity and protein form give it in a natural feature of having a flame resistant structure. Even having a capacity to absorb the liquid up to 30% of its weight, you don't get a sense of wetness. In this way it also avails to regulate the interior humidity. Again correlatively it has the natural structure that prevents the static electricity. Wool has a natural mission to isolate both noise and heat. Because of this hygroscopic structure it absorbs humidity or else it generates heat to decrease the humidity. That is why wool keeps warm in winters and cool in summers. Wool as well as has a characteristic of absorbing other elements from the atmosphere.

For instance, it has the ability to absorb formaldehyde frequently found in great amount in many buildings. Appearently, because of its endurance, it has different natural features.While having a resistance at a rate of 80% for all kinds of stains, it also has a natural strength against dust and dirt. Its form, consisting of thin layers, witholds dirt particles on the surface and thus prevents deep infiltration.